For those who have been driven to distraction by ringtones of varying quality and levels of annoyance, news that sales of ringtones is down will be very welcome .
In 2000 the UK market was worth £34.8 million, this rose to a staggering £177.3 million in 2005. However figures for this year are expected to be at £143.5 million and by 2011 will be at £78.8 million.
The decrease is down to a number of factors: controversy over some sales companies that use repeat reverse billing, the fact that a consumer can purchase a whole music track for 99 pence compared to as much as £3.50 for a ringtone that's a mere snippet of music and the simple fact that maybe the fad of ringtones is losing it's appeal.
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